Kayra

Rasmussen-Rivera

I'm Kayra — a lifelong learner, seasoned leader, and newly minted entrepreneur passionate about growth, service, and meaningful connection.

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My journey started right out of high school, when I landed a job as a Keypunch Operator — not because I knew what it was, but because I had a 95 WPM typing speed and the determination to try. It took me three persistent attempts over six months to get the role. That moment set the tone for my career: show up, say yes, and figure it out.

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Over nearly four decades, I built a career defined by adaptability, trust, and people-first leadership. I rose through the ranks not by chasing titles, but by staying curious, committed, and willing to grow. Every promotion I received was offered to me — until the last one. That was the first time I chose myself, initiating the conversation and preparing intentionally. It was a turning point that redefined how I saw my power.

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But my leadership didn't start in the workplace — it began in childhood. As the eldest, I created the games, made the rules, persuaded others to join, and ensured we all had fun. Growing up in a tense home also taught me emotional intelligence, conflict resolution, and how to read a room — skills I didn't know then would become foundational in business and life.

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At age 10 or 12, I delivered newspapers door to door, building trust, selling subscriptions, and collecting payments. It was my first taste of entrepreneurship, and it stuck.

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I've worked with standout brands like Morgan Stanley, Burdines, Lerner (now Style & Co), Hush Puppies, Burger King, and more. But I'm most proud of the legacy I built — the teams I led, the people I helped grow, and the culture of service I helped shape.

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Now, I'm stepping into a new season — launching my own business, aligned with my values, rhythm, and desire to serve others excellently. I'm building something rooted in wisdom, fueled by experience, and inspired by what's still ahead.

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Outside of work, I explore new places, cultures, food, and anything near the ocean. That's my reset button, my place of peace. I believe in living by seasons—letting go when it's time, growing where you're planted, and embracing the purpose of each chapter as it comes.

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If we had coffee, you'd probably walk away thinking, I like her. You'd feel warmth, authenticity, and a little humor — maybe even a reminder to trust your journey a bit more.